Increasing your Fanbase
Make sure to invite everyone who is fans of
your company/organisation or whatever by getting all your real fans to become Facebook
fans. This can be done by contacting them through however you contact them
usually e.g. Emailing your email subscribers. This will start up a great fan
base to begin with.
Another
crucial aspect of building a fan base is to make sure your existing fans
interact with your page. This is very important as it’s like free advertising. Any time someone likes or comments on a post it
is shown to practically all of his/her friends. This is why you see
organisations having competitions by asking their audience to like and share to
enter. If you have entertaining statuses and updates then you don’t need to
have competitions every day. People will just like and share naturally.
Make
sure that your statuses aren't too long and don’t contain information overload.
This can cause only very loyal fans to take notice of them and this will
decrease your audience numbers. A great way to make everyone happy is to give a
link to the rest of the information. This would also give them a call to action
just like an average website. Pictures are also a great way to attract fans
because they are eye friendly and can often be more entertaining than lines of
text.
If you have some cash then why not create
an advertising campaign. This is the old fashioned way but it certainly works. Advertising
on Facebook is the obvious way but you can even advertise anywhere where your
target audience would be. Just always remember to have a strategy and measure the
success of individual ad so that you know what works and what fails for future
advertising campaigns.
At the end of the day content and
interaction is the most important thing. Looking after your current fan base is
the only way to keep your audience interested and listening to their needs will
not only get you the promotion your page needs, but also make your existing fan
base and any future fan base want your information, entertaining pictures or
competitions to appear on their newsfeed.
Feel free to comment below and let me know
if there’s anything I've forgotten to mention.
I’ll be back,
Dan
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