Facebook is essential to your website
because it acts as an intermediary between the users and your website. This has
changed a lot as many users used to have to log onto the website every time
they wanted information on the website. Many users now use Facebook to get a
brief description on any news on a website that the Facebook admin promotes. When
they “like” a page, then certain updates come up on the users’ news feed,
instead of having to browse the actual website for information. This means that your information might become
part of your users’ daily information intake. Facebook is becoming a huge part
of people’s lives and adaptation to this is key to any websites success.
The
world of Facebook is ever changing with Facebook attempting to revolutionize
the social network experience. Their newest feature is the Facebook Graph
Search. If this succeeds, people will be likely to use Facebook to find
specific people, companies or even websites. The new graph search will enable a
person to search for very specific criteria (e.g. computer repair company in
Ireland who has an interest in Apple). Facebook seems to be moving towards
effortless of available information and with this brings users who will use
Facebook for information gathering.
Word
of mouth is key to your Facebook page as it suggests “likes” to you depending
on your interests or your friends Facebook activity. This means that for every
“like” you get, there are many others who see this and might act on it or even
just register it and might influence action later from another cue to your
Facebook page or website. This means that your Facebook page is being bounced
around the Facebook world seeking new fans constantly, just like a snowball.
You
may be wondering why I've focused so much on your Facebook pages success rather
than the website which you want to succeed. Well the answer is simple. Imagine
you found this interesting or life relevant Facebook page. The posts might be
helping you with work or might feature a product which would be great for the
new study area. The information is great and relevant but you need more, like
more detailed information or maybe a way to purchase the product. No matter
what your product or service is the user will click that little blue link under
the profile picture for more of what you have to offer.
Thanks for listening,
Daniel
Thanks for listening,
Daniel
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