Checking in

What are you doing? Who are you with? Are you having fun? Where are you? CHECK IN

With society all about staying in contact with one another and sharing what we are doing with our friends, family and everyone else in our ‘friends list’ on our Facebook page the face we can now CHECK IN at our local business or favourite spot.

So why check in? This means you can engage with your customers and grow your business. You can have check in deals which allow you to reward your loyal customers.

With each Facebook user having on average 130 friends word and mouth takes over and is brilliant for the growth of your business.

Worldwide there is 200 million mobile Facebook users who are looking for deals, give them a reason to check in to your business, give them the opportunity to make your business trendy and modern and more importantly get your business TRENDING!

Conor. 

Growing Page Likes

Increasing your Fanbase

                Make sure to invite everyone who is fans of your company/organisation or whatever by getting all your real fans to become Facebook fans. This can be done by contacting them through however you contact them usually e.g. Emailing your email subscribers. This will start up a great fan base to begin with.

                Another crucial aspect of building a fan base is to make sure your existing fans interact with your page. This is very important as it’s like free advertising.  Any time someone likes or comments on a post it is shown to practically all of his/her friends. This is why you see organisations having competitions by asking their audience to like and share to enter. If you have entertaining statuses and updates then you don’t need to have competitions every day. People will just like and share naturally.

                Make sure that your statuses aren't too long and don’t contain information overload. This can cause only very loyal fans to take notice of them and this will decrease your audience numbers. A great way to make everyone happy is to give a link to the rest of the information. This would also give them a call to action just like an average website. Pictures are also a great way to attract fans because they are eye friendly and can often be more entertaining than lines of text.

                If you have some cash then why not create an advertising campaign. This is the old fashioned way but it certainly works. Advertising on Facebook is the obvious way but you can even advertise anywhere where your target audience would be. Just always remember to have a strategy and measure the success of individual ad so that you know what works and what fails for future advertising campaigns.

               At the end of the day content and interaction is the most important thing. Looking after your current fan base is the only way to keep your audience interested and listening to their needs will not only get you the promotion your page needs, but also make your existing fan base and any future fan base want your information, entertaining pictures or competitions to appear on their newsfeed.

Feel free to comment below and let me know if there’s anything I've forgotten to mention.

I’ll be back,

Dan

Choose a page type

Different types of pages

Setting up a page can be simple and the process is made very effortless by Facebook’s simple interactive interface.

The six different options for types of pages available to you are as follows,

Local Business or Place

Choose the category.

Business name.

Address and Phone Number.

Agree to terms.

Artist, band and Public Figure

Choose a category.

Agree to terms.

Brand or Product

Choose category.

Name of product.

Agree to terms.

Cause or Community

Name of group.

Agree to terms.

Company, Organisation or Institution

Choose a category.

Name of above group.

Agree to terms.

Entertainment

Name of group.

Agree to terms.

Pick which of the above type of page suits you and proceed to the next stage. This is a very simple first process just be sure to pick the correct group for your self, product or brand!

Here is a link to the option page.

http://www.facebook.com/pages/create.php

Conor.

Want a fan page but not a personal page?

Unfortunately, if this is what you wanted to do, you can’t as Facebook currently don’t let you. As to set up a Facebook fan page you must have a personal private page as this personal page allows you be the administrator of the page. A page must have an administrator to work.

There are a number of ways of keeping your fan page that allows you not having a personal page. The first option is to add another administrator to the page and they can then take over the running of the fan page, allowing you to delete your profile page from Facebook. However, the problem with this is that you cannot access the Facebook page now, unless the other personal that you gave administration rights to, is willing to give you their login details that will allow you access to the fan page. Therefore, this is not an ideal situation.

The other option is that you set up your profile page and your fan page linked to that page, then change the privacy setting of you profile page. As you can see in the picture below you can edit your privacy settings. You can change who sees your information and what they see on your page. You cannot block everyone and everything but you can cut it down to a minimum and if you don’t have personal details on it and you don’t have a profile picture then people won’t know that the page owner is you. This means that your profile page is just there as a link to allow you access to you fan page. Therefore, this is probably the best option for you as it stands.

Thanks for reading, if you have a question on the topic leave a comment below.

Until next time,

Andrew

Time to make a page

Hello,

So now we have explained why it is so important to build a Facebook page for your business we are going to explain how to do this. Luckily enough Facebook make this very simple and user friendly and I will talk you through the steps.

Create a Free Facebook page.

·         Choose a page name that suits you.
 ·         Choose a category that suits your business.
 ·         Choose a logo that is associated to your business as a profile picture.
 ·         Write a short summary about your company.
 ·         Choose a memorable Facebook web address.
 ·         Showcase your product with your cover photo!
 Your page is now Live on the internet. Congratulations.
Until next time,

Conor

Why is Facebook vital to website success

Facebook is essential to your website because it acts as an intermediary between the users and your website. This has changed a lot as many users used to have to log onto the website every time they wanted information on the website. Many users now use Facebook to get a brief description on any news on a website that the Facebook admin promotes. When they “like” a page, then certain updates come up on the users’ news feed, instead of having to browse the actual website for information.  This means that your information might become part of your users’ daily information intake. Facebook is becoming a huge part of people’s lives and adaptation to this is key to any websites success.

                The world of Facebook is ever changing with Facebook attempting to revolutionize the social network experience. Their newest feature is the Facebook Graph Search. If this succeeds, people will be likely to use Facebook to find specific people, companies or even websites. The new graph search will enable a person to search for very specific criteria (e.g. computer repair company in Ireland who has an interest in Apple). Facebook seems to be moving towards effortless of available information and with this brings users who will use Facebook for information gathering.

                Word of mouth is key to your Facebook page as it suggests “likes” to you depending on your interests or your friends Facebook activity. This means that for every “like” you get, there are many others who see this and might act on it or even just register it and might influence action later from another cue to your Facebook page or website. This means that your Facebook page is being bounced around the Facebook world seeking new fans constantly, just like a snowball.

                You may be wondering why I've focused so much on your Facebook pages success rather than the website which you want to succeed. Well the answer is simple. Imagine you found this interesting or life relevant Facebook page. The posts might be helping you with work or might feature a product which would be great for the new study area. The information is great and relevant but you need more, like more detailed information or maybe a way to purchase the product. No matter what your product or service is the user will click that little blue link under the profile picture for more of what you have to offer. 

Thanks for listening,
Daniel

Why Facebook is important for your Business

Facebook is the King of all social media sites. With Facebook users spending several hours a day on Facebook, it means they have a great chance of seeing your business. Facebook is a worldwide company meaning no matter where your business is based you will have potential customers on Facebook. It is a great way to promote your business and allows you encourage your Facebook likes to go to your website.

Having a presents on Facebook is vital to your business as more and more people are now using the social media site as their primary search engine and it is gaining ground on Google every day. This means if your business isn't on Facebook you may be missing out. It also allows your business move away from the anonymous front and become more personal, by giving your Facebook page a voice and tone. This means that your customers are more likely to interact with your page and ask questions, which in turn shows that your business cares about every customer.

Also in these current economic times Facebook allows start up business have an online presents but still save money. As businesses can now just have a Facebook page until they can afford and build up their business before building a website.

Until next time,

Andrew

Click here to Like us on Facebook

Click here to Follow us on Twitter

Facebook for Business

tealorbit.com Facebook for Business

Over one billion people like and comment an average of 3.2 billion times every day. When you have a strong presence on Facebook, your business is part of these conversations and has access to the most powerful kind of word-of-mouth marketing.

Here are some of the pros and cons of using a Facebook Page for Business.

PROS:

Over 800 Million Users

Facebook Advertising

Accessible Information

Link your Facebook to your website

Like, Comment and Share

Custom Facebook Welcome Page Design

Facebook Applications



CONS:

Time and Resources

Slow Burn (Building a fan base)

Advertising Budget

Reputation Management (eg.if a customer is not happy with your product or service; they have the ability to post unsatisfactory comments on your Facebook page)

Having to Monitor Your Page




That's it for now,

John