Promoted Posts

It’s getting harder and harder to reach all your fans on Facebook and Facebook isn’t making it easy for business to do it. However, with new features allows being added to Facebook to aid business pages on Facebook, you can always get to your fans and potential fans.

I am going to discuss Facebooks relatively new feature, promoted/sponsored posts. This means that you can page Facebook to promote your post to a much larger audience. You can choose to promote a post to you current fans or to your current fans and your fans friends, allowing you gain new people and to still stay in touch with current fans. According to Facebook, Pages organically reach about 16% of their fans on average. Which is a shockingly low reach in my view, this is only organic views, and this doesn’t included viral views that are created by your fans. This varies depending on the interaction of your fans with your post, what I mean here is that the more likes or comments your posts receives the more viral views that your post will receive as the friends of the people that interacted with your post will now get to see your post.

To promote a post:

1.    Click on the Promote Post

2.    You then get to edit you Audience, Budget and Duration

a.    As you change these it will give you an approximate reach of your promotion.

3.    Finally click on Promote Post

You can also edit your payment method.

Until next time,

Andrew