This is the new way of searching on Facebook. It is very easy to use and can help businesses a lot. An example of a graph search is "Friends who like Tomatoes" and then it will show you a list of friends who like tomatoes. This can help a lot say for a local business. You have to make sure your business is properly defined on Facebook as you can search the type of business you're looking for and the area e.g."rock climbing places in Dublin". This will come up with a list of all the businesses defined as that with the location in Dublin.
This means that it is very important to keep everything up to date on Facebook as it becomes an increasingly used tool for finding businesses and people. Graph search also focuses on conversation so it would have a list of friends who like the business or talked about the business or was tagged at the business etc. This means that you have to encourage people to interact with the page as much as possible. It also uses interests to personalise results a lot and will benefit small localised businesses a lot by showing up for people in close proximity and people with friends who interact with the business etc. Its still in early days and I think that there are some changes on the horizon.
Cheers :),
Dan
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