Facebook Insights

If you have a Facebook page for your Business, then you must use all the tools it provides to your marketing advantage. Facebook Insights is a excellent way to help analyse the growth of your page. You can also use it's data and details to you're advantage! Here is a handy, informative guide to understanding Facebook Insights.


The question you are asking - How does it work?


Once 30 people have “Liked” your Page, you have access to Facebook Insights, This Facebook Insights widget on the side of your page gives you a gold mine of interesting data. Facebook Insights is broken into a number of areas which I will explain:

• "Likes"

The likes page gives you information on your fans. This info consists of their gender, age, location and the languages they speak. A very usefull tool the "likes" page gives is the source of where your "Likes" came from. This is a very usefull tool for targgeting specific messages to your audience. 

• "Reach"

This shows how you reached your audience. It provides you with information on wether it was organic, paid, viral or total. This is essential as you can find out how people are finding out about your page. It also gives you an insight on what you should do in relation to promoting your page. For example, if organic and viral is not paying off you should consider using facebook ads to inrease your likes.
It also shows page views, tabs views (visits on various tabs of your page) and external referrers. This is another usefull tool as you can see if people are linking back to your page from external websites. These external websites might be you own website or blogs. You also have an idea of how many pages people viewed while visiting your fan page. This number may be low but may not be a problem. The reason being that most people who like your page may rather get news from you through their news feed/news ticker instead of actually accessing your page.

• "Talking About This"

Talking about this is publicly displayed on the left sidebar under the number of Likes. It is an excellent measure of actual engagement of your facebook page. Its includes stratistics on the following activities that happen on your page on a wekly basis:

• Liking a page

• Liking, Commenting, Sharing a page post.

• Posting to a page's wall.

• Answering a question posted.

• Attending an event.

• Mentioning the page in a post.

• Tagging a page.

• Checking in at a place (if your page is merged with it).

Big fan numbers doesn't mean your page is healthy. It is important that people are talking about and interacting with your page.
Facebook Insights has dramatically changed the way you track your page. You can see what you are doing good, bad and what you need to change in order to make improvements. It provides usefull information which helps you make adjustments to your strategy. In general, Facebook Insights helps take your page to the next level!

Untill next time,
John